I very rarely use shopping carts now that I’m on my own, except when I go to target, oh target your plastic large carts are the best and I love you for it. So who was the smarty that realized the more you can carry the more you buy.
One of the first shopping carts was introduced on June 4, 1937, the invention of Sylvan Goldman, owner of the Piggly Wiggly supermarket chain in Oklahoma City. This in fact was exactly why he invented them forget making shopping easier he wanted people to buy more stuff. At first shopping carts where totally lame and no one wanted to use em. Guys thought they were super girly and ladies thought it was like a baby carriage and didn’t wanna deal with yet another thing to take care of while shopping. So Goldman decided to pay actors to push around his car in the store and get people to want to shop using it. Low and behold it worked. After this ploy people started to use them and they really caught on.
The shopping cart really hasn’t changed much since its original version. European countries however use a different method to loan out their carts; they usually implement a coin mechanism that allows the user to get their coin back if they put their cart back which eliminates the theft and extra employees to round up the carts. I think that’s kinda smart, but it sucks if you show up at the market and have no change for the cart, lame. Recently target has won awards for using recycled materials to make their carts, pioneers in cart engineering.